Thursday, 10 March 2011

5) How does your product attract/ address the audience?


On my front cover I avoided the use of bright colours as I felt that bright colouring would not reflect the target audience and would therefore not attract them. The model used for the front cover image is wearing clothing of a darker colour also to draw attention more towards her face, I also chose for the model to wear bright coloured lipstick to help draw the attention to her face, the model has eye contact with the camera and is of a similar age to that of the target audience making the magazine more appealing to them. The sell lines I used all relate to the genre of music the audience would be interested in, the sell lines are short and to the point and address the audience in a chatty manner.

My contents page is also designed in order to attract a young, female audience who enjoy the Indie genre of music. My editors letter uses chatty, colloquial language in order to engage the audience. The use of the images would  attract the audience and make the magazine more appealing to them. By once again using models who are the same age it reflects the target audience and encourages them to purchase it.  I continued using the same colour scheme throughout the magazine to keep it continual. By using features that the audience would enjoy such as features about live music and the Indie genre of music it will interest the reader.

Throughout my double page spread I used light-hearted language in order to keep the reader engaged as it is reflecting the language they would use on a day-to-day basis. The music act featured inside is once again the same age as the target audience, this would appeal to them as reading about the act could inspire them and possibly encourage them to try and achieve their wants in life. The images used of the act differ from the colours used for the colour scheme. The colours in the images are vibrant therefore catching the readers attention.

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