As the publisher for my music magazine I would choose IPC Media as they are the publishers for NME and I feel that this magazine is the closest to mine however mine is more for a female audience. IPC also publish UNCUT another music magazine which is also of a similar genre. They also produce magazines for a wide range of hobbies and interest covering areas such as fishing and horse riding. I would choose IPC Media as they already publish a similar magazine so they are well established in that area however they do not have a music magazine which is mainly for the female audience therefore it would add to the company.
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